Data-driven growth/performance marketer focusing on paid acquisition. I partner with SaaS startups who have a self-service product in a niche industry (legal, architecture, retail - you name it). My goal is to help them scale their marketing efforts from $5K to $100K+.
See my portfolio for some case studies of previous clients/employers.
Notable Accomplishments: 👉I increased Casetext conversion rate to trial by 205% and conversion to subscribe by 118% within 2 months. 👉I got 1346% ROAS for a SaaStr Facebook ad campaign & increased their email list growth 150% YoY 👉I used Facebook ads to go from 0 to 6000 signups for a new real estate tech startup called Zumbly.
NOTE: I am now accepting consulting work and ads management work at this time but do still reach out if you have any questions about your marketing and I'll answer them or point you in the right direction - pro bono :)
Some of the things that I enjoy: ￼￼• Building & scaling marketing strategies for SaaS startups • Paid acquisition • Content creation (who says B2B can't be fun?) • Analyzing data from campaigns • Conversion optimization • Marketing data management
Some words for search engines to crawl 🕷 marketing, product marketing, product marketing manager, growth, growth marketing, demand generation marketing, web analytics, paid acquisition, performance marketer
Initial contract focused on social media and Facebook ads management:
100K+ following in Quora Space within 6 months (1 example of many)
Spend $2K in Facebook ads and generated $28K in revenue (hence the 1346% ROAS)
Original Ad with copy:
*Purchases were not automatically tracked in Facebook’s backend due to third party issues. However, I am able to see that the Facebook-specific advertising discount code resulted in ticket sales of $26,564.88 and $1,649.54